How to build a perfect store in retail: 5 steps to drive sales

Shoppers either walk into a store with the intention of buying something specific, or just stroll around to pass the time and maybe find something they suddenly desire – whether it’s food, games, furniture, etc. If they end up purchasing their favorite bar of chocolate, for example, they walk out with a smile on their […]

How to Use the 6 P’s of Marketing to Create a Perfect Store

Product: The assortment of products offered must be adequate, but FMCGs must also consider performance in comparison to their competition to measure how well products are doing in-store and how appealing they are to their target audience. Selecting the right product for the right channel is also important; not every retailer sees the same types of shoppers coming […]